A brand name made of initials or numbers can be memorable, but it can also look like a code. Businesses often choose

Can You Trademark a Letter, Number Or Abbreviation?
A brand name made of initials or numbers can be memorable, but it can also look like a code. Businesses

Nice Trademark Classes for Beauty Brands: Retail Coverage Gaps
November puts beauty brands in a brighter spotlight. Black Friday promotions, Christmas gifting, limited-edition launches and January wellness campaigns can

How to Register a Brand Name Before Licensing It in the UK
Knowing how to register a brand name before you license it can protect a promising commercial deal from problems later.

Understanding USA Trademark Registration for UK Businesses
USA trademark registration should be part of your plan before your brand starts gaining attention in America. A UK or

Do You Need a Survey? Trade and Survey Evidence at The UKIPO
When a trade mark isn’t distinctive from the start, for instance because it describes the goods, the applicant must prove

Brand Availability for Christmas Campaigns: What to Clear First
Christmas campaigns move quickly, but brand clearance needs to happen before the festive rush begins. Packaging, paid advertising, influencer work,

Should You Register a Brand Name Before Pitching to Retailers?
We usually recommend completing a trade mark clearance search and considering an application before pitching a valuable brand to retailers.

From Descriptive to Distinctive: How Evidence Of Use Can Help Your Trade Mark Application
A business can trade under the same name for many years and still be told it cannot register it. Under

What to Expect From UK Trademark Registration Timelines and Stages
UK trademark registration follows a clear legal process, but the time it takes can vary. We help you plan around

Invalidity of a Registered Trade Mark
An application for the invalidity of a registered trade mark is a legal procedure which allows a party to seek