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You have chosen your trade mark, identified your goods and services, and filed your application with the IPO. Now what? Understanding the
When most people think of a trade mark, they think of a word or a logo. But the law allows for a
The Trade Mark Examination Process: What Happens After You File
You have chosen your trade mark, identified your goods and services, and filed your application with the IPO. Now what?
Registering Shape, Colour, and Sound Trade Marks: Non-Traditional Marks Explained
When most people think of a trade mark, they think of a word or a logo. But the law allows
Absolute Grounds for Refusal: What Can and Cannot Be Registered as a Trade Mark
Not every name, logo, or sign can be registered as a trade mark. The Trade Marks Act 1994 sets out
Why 40% of Trade Mark Applications Fail — And How to Avoid It
Applying for a trade mark can feel like a formality. In reality, a significant proportion of trade mark applications are
Trade Mark vs Company Name vs Domain Name: What’s the Difference?
When starting or growing a business, choosing the right name is crucial. However, many people assume that registering a company
When Should a Startup Register a Trade Mark? Earlier Than You Think!
For many startups, trade marks feel like something to deal with later — after funding, traction, or growth. In reality,
Pop Art & Trademarks: Protecting Creative Brands in Publishing and Design
A page from an Andy Warhol book depicting Campbell’s soup cans might seem worlds apart from trademark law, yet it
East Meets West: Navigating Trademarks in China and Global Markets
Andy Warhol’s pop art portrait of Chairman Mao is a striking example of East meeting West in culture. In business,
Picasso, Galleries & Brand Names: Navigating Trademarks in the Art World
Imagine yourself strolling through a gallery, drawn to a modern painting in the style of Picasso. The name “Picasso” carries
The Mickey Mouse Effect: Brand Identity, Cartoons, and Trademarks
In 2024, something extraordinary occurred: the original Mickey Mouse cartoon (from 1928) entered the public domain in the United States,