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On 1 July 2026, the European Union Intellectual Property Office (EUIPO) brought into force the latest edition of its Trade Mark Guidelines,
In an age where online filing systems make intellectual property protection appear simple, many business owners are tempted to file trade mark
The EUIPO’s New 2026 Trade Mark Guidelines: What Trade Mark Owners Need to Know
On 1 July 2026, the European Union Intellectual Property Office (EUIPO) brought into force the latest edition of its Trade
The Perils of Filing a Trade Mark Application Without Professional Assistance
In an age where online filing systems make intellectual property protection appear simple, many business owners are tempted to file
Understanding the UK Trade Mark Application Process
For many businesses, a trade mark is one of their most valuable assets. It protects a brand’s identity, helps distinguish
The Do’s and Don’ts of Filing a Trade Mark Around the World
In today’s global marketplace, businesses can reach customers across continents with a single website, social media campaign, or e-commerce platform.
Brand Protection for SMEs: Where Should You Start?
For many small and medium-sized enterprises (SMEs), building a strong brand is one of the most valuable investments they will
Can You Trademark Your Voice or Face? What the Giusy Ferreri Filing Tells Us About Protecting Yourself From Deepfakes
If you woke up tomorrow to find an AI version of you selling protein powder on TikTok, what would you
The Protection of Colours as Trade Marks
Trade marks are traditionally associated with names, logos and slogans. However, modern branding strategies increasingly rely upon non-traditional trade marks,
Use Requirements of Trade Marks in the UK and Proof of Use in Opposition Proceedings
Trade marks are valuable commercial assets, but registration alone is not enough to guarantee indefinite protection. Under UK trade mark
Filing a PDO. Case Study
Worked Example: How Isle of Wight Tomato Producers Would File a PDO Application To move from aspiration to registration, the
From Arreton Valley to Appellation: What Isle of Wight Tomatoes Tell Us About Geographical Indications
Walk into a London farmers’ market or scroll the produce aisle of a premium supermarket, and you will likely encounter