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If you woke up tomorrow to find an AI version of you selling protein powder on TikTok, what would you do? It
Questioning Trademark Infringement Before You Send a Letter
When we spot what looks like trademark infringement, it is easy to want to act at once. But slowing down
Can You Trademark Your Voice or Face? What the Giusy Ferreri Filing Tells Us About Protecting Yourself From Deepfakes
If you woke up tomorrow to find an AI version of you selling protein powder on TikTok, what would you
The Protection of Colours as Trade Marks
Trade marks are traditionally associated with names, logos and slogans. However, modern branding strategies increasingly rely upon non-traditional trade marks,
Use Requirements of Trade Marks in the UK and Proof of Use in Opposition Proceedings
Trade marks are valuable commercial assets, but registration alone is not enough to guarantee indefinite protection. Under UK trade mark
UK Trademark Search Results: What to Do if You Find a Similar Mark
Running a proper trademark search in the UK is one of the smartest early steps for any brand. When the
From Watch Alerts to Action: UK Playbook for Oppositions and Takedowns
Turning a trademark watch service into real protection means acting, not just reading alerts. This guide walks through how to
Filing a PDO. Case Study
Worked Example: How Isle of Wight Tomato Producers Would File a PDO Application To move from aspiration to registration, the
From Arreton Valley to Appellation: What Isle of Wight Tomatoes Tell Us About Geographical Indications
Walk into a London farmers’ market or scroll the produce aisle of a premium supermarket, and you will likely encounter
Part 3 of Classifications: The Boring Stuff.
Trademark Classes Explained Part 3: The Service Classes – 35, 36, 41, 42, and 45 In Parts 1 and 2
Classifications: Identifying the Boring Ones
Boring but necessary! When you apply to register a trademark in the UK or EU, you don’t just protect a