Trade marks are traditionally associated with names, logos and slogans. However, modern branding strategies increasingly rely upon non-traditional trade marks, including colours,
Trade marks are valuable commercial assets, but registration alone is not enough to guarantee indefinite protection. Under UK trade mark law, trade

The Protection of Colours as Trade Marks
Trade marks are traditionally associated with names, logos and slogans. However, modern branding strategies increasingly rely upon non-traditional trade marks,

Use Requirements of Trade Marks in the UK and Proof of Use in Opposition Proceedings
Trade marks are valuable commercial assets, but registration alone is not enough to guarantee indefinite protection. Under UK trade mark

UK Trademark Search Results: What to Do if You Find a Similar Mark
Running a proper trademark search in the UK is one of the smartest early steps for any brand. When the

From Watch Alerts to Action: UK Playbook for Oppositions and Takedowns
Turning a trademark watch service into real protection means acting, not just reading alerts. This guide walks through how to

Filing a PDO. Case Study
Worked Example: How Isle of Wight Tomato Producers Would File a PDO Application To move from aspiration to registration, the

From Arreton Valley to Appellation: What Isle of Wight Tomatoes Tell Us About Geographical Indications
Walk into a London farmers’ market or scroll the produce aisle of a premium supermarket, and you will likely encounter

Part 3 of Classifications: The Boring Stuff.
Trademark Classes Explained Part 3: The Service Classes – 35, 36, 41, 42, and 45 In Parts 1 and 2

Classifications: Identifying the Boring Ones
Boring but necessary! When you apply to register a trademark in the UK or EU, you don’t just protect a

Buying a UK Trademark: Due Diligence Checklist for Assignment and Use
Buying an existing UK trade mark can be a smart shortcut when you want quick protection and fast entry to

Could Your Brand Be the Next Cadbury? Or the next Trademarkroom.com? What Britain’s Most Iconic Trade Marks Teach SMEs
This week, the Intellectual Property Office celebrated a remarkable milestone: 150 years of trade mark registration in the United Kingdom.