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When most people think of a trade mark, they think of a word or a logo. But the law allows for a
Not every name, logo, or sign can be registered as a trade mark. The Trade Marks Act 1994 sets out a number
Registering Shape, Colour, and Sound Trade Marks: Non-Traditional Marks Explained
When most people think of a trade mark, they think of a word or a logo. But the law allows
Absolute Grounds for Refusal: What Can and Cannot Be Registered as a Trade Mark
Not every name, logo, or sign can be registered as a trade mark. The Trade Marks Act 1994 sets out
Why 40% of Trade Mark Applications Fail — And How to Avoid It
Applying for a trade mark can feel like a formality. In reality, a significant proportion of trade mark applications are
Trade Mark vs Company Name vs Domain Name: What’s the Difference?
When starting or growing a business, choosing the right name is crucial. However, many people assume that registering a company
When Should a Startup Register a Trade Mark? Earlier Than You Think!
For many startups, trade marks feel like something to deal with later — after funding, traction, or growth. In reality,
Pop Art & Trademarks: Protecting Creative Brands in Publishing and Design
A page from an Andy Warhol book depicting Campbell’s soup cans might seem worlds apart from trademark law, yet it
East Meets West: Navigating Trademarks in China and Global Markets
Andy Warhol’s pop art portrait of Chairman Mao is a striking example of East meeting West in culture. In business,
Picasso, Galleries & Brand Names: Navigating Trademarks in the Art World
Imagine yourself strolling through a gallery, drawn to a modern painting in the style of Picasso. The name “Picasso” carries
The Mickey Mouse Effect: Brand Identity, Cartoons, and Trademarks
In 2024, something extraordinary occurred: the original Mickey Mouse cartoon (from 1928) entered the public domain in the United States,
Reindeer Games & Trademarks: Protecting Seasonal and Game Brands Worldwide
It’s the holiday season, and a small toy company has scored a surprise hit with an inflatable reindeer antler ring