Overview: In addition to serving as a venue for athletic competition, the sports industry also serves as a battlefield for trademarks and
Overview: The impact of one of the best football players in history changing teams extended well beyond the pitch. Lionel Messi’s high-profile

Trademark Battles from the Sports World: Lessons for Every Business
Overview: In addition to serving as a venue for athletic competition, the sports industry also serves as a battlefield for

The Messi Effect: When Superstar Moves Spark a Trademark Frenzy
Overview: The impact of one of the best football players in history changing teams extended well beyond the pitch. Lionel

Staying Onside: How to Leverage Major Sports Events Without a Trademark Foul
Overview: Whether it’s the World Cup, the Olympics, or the Super Bowl, companies of all sizes rush to be part

Disney and IP: how are the characters protected?
When a company like Disney wants to protect a fictional character, it typically relies on a “bundle” of legal rights.

Should You Protect Your Cartoon Character as a Trade Mark in the UK?
Creating a cartoon character — whether for an animation, comic, game, or brand — is an exciting artistic achievement. But
Subsequent designations: one step closer to global expansion
The Madrid System for the International Registration of Marks, administered by the World Intellectual Property Organization (WIPO), offers brand owners

What are Plant Breeders’ Rights?
Introduction Plant breeding is essential for food security, agriculture, and horticulture. To encourage innovation, breeders are granted exclusive rights over

The UK Government’s AI Opt-Out Proposal
As the rise of AI and the technology surrounding it surges, it is vital that we, as people and as

When Enforcing Trademarks Isn’t So Easy — Practical Lessons from easyGroup’s “Rest Easy” Saga
By Michael Coyle for Trademarkroom Reading Room When a common word is the essential component of a trademark, how far

What has changed since the UK left the EU, particularly in trademarks and patents?
Since the United Kingdom officially left the European Union on January 31, 2020, it has had to change multiple significant