Filing a Trade Mark in Chinese?

Characters written in a foreign script, such Arabic, Chinese, or Japanese, are typically accepted and add character to a sign. The typical UK consumer will not recognise this, even if the terms translate to anything descriptive for the goods or services.

On the other hand, since the relevant ethnic group will know the descriptive marks, they will not be accepted if the goods or services are intended for them.

In light of this, it is critical to remember that these terms are frequently included in the generic terminology used in specifications.

For instance, it is obvious that the Arabic characters for “yashmak” are descriptive for “yashmaks,” which are commodities that fall within the general category of “outer garments” in Class 25. Under these conditions, the specification’s general term will need to be changed or limited to make it clear that the registration excludes products and services for which the relevant consumer will view the mark as descriptive.