UK Brand Trademark Strategy: Madrid Protocol vs. EU Trademark vs. National
Key takeaways for UK brands planning international trademark registration:
Ellis
August 13, 2026
Skip to content Key takeaways for UK brands planning international trademark registration:
In today’s global marketplace, businesses can reach customers across continents with a single website, social media campaign, or e-commerce platform. As international expansion becomes increasingly
Worked Example: How Isle of Wight Tomato Producers Would File a PDO Application To move from aspiration to registration, the Isle of Wight tomato sector
Walk into a London farmers’ market or scroll the produce aisle of a premium supermarket, and you will likely encounter the bright, vine-ripened fruits sold
Trademark Classes Explained Part 3: The Service Classes – 35, 36, 41, 42, and 45 In Parts 1 and 2 of this series, we looked
Boring but necessary! When you apply to register a trademark in the UK or EU, you don’t just protect a name or logo in the
A page from an Andy Warhol book depicting Campbell’s soup cans might seem worlds apart from trademark law, yet it perfectly captures the crossroads of
Andy Warhol’s pop art portrait of Chairman Mao is a striking example of East meeting West in culture. In business, a similar East-West encounter happens
Imagine yourself strolling through a gallery, drawn to a modern painting in the style of Picasso. The name “Picasso” carries a mystique and brand-like aura
Landmark cases play a fundamental role in shaping how trademarks are interpreted, assessed, and enforced in the United Kingdom. While legislation such as the Trade