Rapper Eminem has failed to oppose an Australia trade mark application for the brand ‘Swim Shady’. The application was filed by an Australian beachwear brand,
A clear result on the UK trademark register is a great start, but it is not the whole story for brand safety. Lookalike names can still appear in company reg…
Running a proper EU trademark search is not a nice extra; it is a basic step if you want your brand to travel across borders without drama. A rushed or shall…
Buying a trademark that already exists can feel like the quick, smart option. The registration is there, the name looks free and you can move faster than if …
Brand name registration in the UK becomes important as soon as your side hustle starts pulling in attention from outside the country. Once overseas orders, s…
Choosing a new brand name is exciting, but a rushed UKIPO trade mark search can easily lead to refusals, rebrands and disputes at the worst possible time, li…
On 1 July 2026, the European Union Intellectual Property Office (EUIPO) brought into force the latest edition of its Trade Mark Guidelines, providing updated guidance
Trade mark classes decide what your registration actually covers. For brands that sell more than one type of product, or plan to grow fast, class choices can…
If you are a UK brand selling online into Europe, an EU trade mark lookup should sit near the top of your to do list. Since Brexit, a UK registration no long…
A quick UKIPO trademark search feels safe. You type in your new name, nothing obvious shows, and it is tempting to move ahead. But that simple check can leav…
