On 1 July 2026, the European Union Intellectual Property Office (EUIPO) brought into force the latest edition of its Trade Mark Guidelines, providing updated guidance
In an age where online filing systems make intellectual property protection appear simple, many business owners are tempted to file trade mark applications themselves. After
For many businesses, a trade mark is one of their most valuable assets. It protects a brand’s identity, helps distinguish products and services from competitors,
In today’s global marketplace, businesses can reach customers across continents with a single website, social media campaign, or e-commerce platform. As international expansion becomes increasingly
For many small and medium-sized enterprises (SMEs), building a strong brand is one of the most valuable investments they will ever make. Whether it is
Trade marks are traditionally associated with names, logos and slogans. However, modern branding strategies increasingly rely upon non-traditional trade marks, including colours, shapes, sounds and
Trade marks are valuable commercial assets, but registration alone is not enough to guarantee indefinite protection. Under UK trade mark law, trade mark owners are
When applying for a trade mark, one of the most critical yet often overlooked aspects is the selection of the correct trade mark classes. Trade
Trade marks are valuable intellectual property assets that can be commercially exploited in a variety of ways. Two of the most common methods of doing
A recent legal dispute involving British perfumer Jo Malone CBE, retail giant Zara, and cosmetics company Estée Lauder has brought renewed attention to an important
