Registering Shape, Colour, and Sound Trade Marks: Non-Traditional Marks Explained
When most people think of a trade mark, they think of a word or a logo. But the law allows for a much wider range
Michael Coyle
February 9, 2026
Skip to content When most people think of a trade mark, they think of a word or a logo. But the law allows for a much wider range
Not every name, logo, or sign can be registered as a trade mark. The Trade Marks Act 1994 sets out a number of grounds on
Applying for a trade mark can feel like a formality. In reality, a significant proportion of trade mark applications are refused, opposed, or later abandoned.
For many startups, trade marks feel like something to deal with later — after funding, traction, or growth. In reality, waiting is one of the
A page from an Andy Warhol book depicting Campbell’s soup cans might seem worlds apart from trademark law, yet it perfectly captures the crossroads of
Andy Warhol’s pop art portrait of Chairman Mao is a striking example of East meeting West in culture. In business, a similar East-West encounter happens
Imagine yourself strolling through a gallery, drawn to a modern painting in the style of Picasso. The name “Picasso” carries a mystique and brand-like aura
In 2024, something extraordinary occurred: the original Mickey Mouse cartoon (from 1928) entered the public domain in the United States, implying that its copyright expired
Imagine the aroma of freshly baked croissants drawing morning crowds to your café. You’ve created a signature croissant-based sandwich that’s the talk of the town
Landmark cases play a fundamental role in shaping how trademarks are interpreted, assessed, and enforced in the United Kingdom. While legislation such as the Trade