The United Kingdom’s registration system is based on a globally recognised class system that covers various aspects of service and goods trade.
In UK trademark law, one of the main fundamental requirements for registering a trademark is that it must be distinctive. The UK

Goods and Services. It all comes down to the classes. Part 1
The United Kingdom’s registration system is based on a globally recognised class system that covers various aspects of service and

What is considered “distinctive” and how distinctive must a trademark be?
In UK trademark law, one of the main fundamental requirements for registering a trademark is that it must be distinctive.

Universities and Education
Following on from a recent trip to St Andrews University (30 mins from Edinburgh) I thought I would tell you

Master the Process: How Do You Trademark a Company Name
Key Highlights How do you Trademark a Company Name: Introduction In a busy marketplace, having a special and memorable brand
My name is Bond. Hotel Bond?
Is the James Bond Trademark Under Attack? Dubai Developer Contests 007’s Worldwide Rights In a court tussle, a Dubai-based real

Effective Strategies for Monitoring Your Trademark With a Trademark Watch Service
Protecting a brand is vital. A trademark watch service safeguards businesses from infringement, ensuring they stay competitive and secure in

Goods and Services. The classifications. Part 2.
The most important case is the TREAT case. British Sugar PLC v James Robertson & Sons Ltd (1996 RPC 280)

I love chocolate! I want to file a trademark for chocolate and confectionery; please advise.
Since common or generic terms are usually not able to be registered as trademarks, it can be difficult to file

What is the Nice Classification and why is it so important?
The Nice Classification (NCL) is an international system used to categorise goods and services for trademark registration. Established by the

Who can file a Trademark?
Who is the Applicant? A registered trade mark and an application for registration are both considered personal property under Sections