The Paris Olympics 2024

Yes, the Paris 2024 Olympics have registered trademarks to protect their intellectual property. This covers the official emblems, phrases like “Paris 2024,” symbols (such as the Olympic rings), and other associated titles. The International Olympic Committee (IOC) registers trademarks well in advance of the event as part of a comprehensive intellectual property protection strategy to prevent unauthorised use and maintain the integrity of the brand.

The Olympic Symbol etc. (Protection) Act 1995 protects Olympic terms and symbols in the United Kingdom. Using these phrases and symbols without authorisation from the International Olympic Committee (IOC) or the relevant local organising committee is illegal. Other nations have put comparable safeguards in place, frequently as a result of specialised legislation or international agreements like the Nairobi Treaty on the Protection of the Olympic Symbol, to which the UK is not a party.

The trademarks and other intellectual property related to the Paris 2024 Olympics are part of the broader efforts by the IOC to prevent ambush marketing, counterfeiting, and other forms of intellectual property infringement. Companies that attempt to use Olympic-related terms or symbols without authorisation run the risk of facing legal action and possible penalties.

Examples of internationally recognised trademarks are the words “Olympic,” “Olympiad,” and the Olympic rings, all of which are strictly prohibited from being used for commercial purposes. Unauthorised use of these marks, even in marketing or social media posts, can lead to enforcement actions by the IOC to protect the brand and its sponsors.

In general, the preservation of the Olympic brand is necessary to keep it valuable and guarantee that the money received from official partnerships and merchandise sales goes towards helping the athletes and the host nation’s organising committee.

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