Kim Kardashian files four trademarks under North West’s name
Kim Kardashian is setting her children up for the future by filing trademarks for skincare and toy line under her daughter North West’s name. The
Here, at The Trademarkroom, we get asked many questions about applications and what happens after filing.
It may just seem to be one big waiting game but once an application is filed, it will go through a number of stages that are as important as each other.
The first stage is quite self-explanatory and that is the official filing of the application. It is important all details on the application are correctly as there is very limited scope for an application to be amended once it is filed. That is why us at The Trademarkroom ensures our clients confirm the application is correct before filing
Once monies for the application have been successfully received and all the details have been confirmed, The Trademarkroom will file your application within 24 hours.
Once the application is filed, the mark will first be considered by the Office itself. The Office will allocate an examiner who will look at whether the mark itself is capable of being a registered trade mark. This stage normally takes between 3-5 weeks but this is dependent on the UK Intellectual Property Office’s workload at the time of filing.
If the UK Intellectual Property Office examiner does not highlight any issues with the marks or any issues are overcome, the mark will then move on to the publication stage. During this stage the mark will be published in the Trade Marks Journal for a period of at least two months in which any existing mark owner can file an opposition against an application if they believe the application mark is confusingly similar to their existing mark.
The UK Intellectual Property Office will first highlight if there are any existing marks which they believe are confusingly similar. They will not refuse the application on the basis of this, but will notify the existing mark owner of the application, inviting them to file an opposition. The UK Intellectual Property Office will step back in to the process to determine if the opposition has grounds to succeed and make a decision in regards to the application. If an opposition is successful, the application will be refused. However, if the application is not opposed successfully, the application will move on to the final stage.
If the publication stage goes without a hitch, the UK Intellectual Property Office will notify the mark owner (or their representative) of the end of the publication period. The end of the publication period signifies that the mark has been successfully registered. The examiner will generate the certificates and aim to have them sent out within two weeks of the end of the publication period.
The mark has now been successfully registered and the brand has proper protection.
If you would like more information about how to protect your brand, contact The Trademarkroom team today.
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All work carried out by the Trademarkroom is overseen by qualified or trainee Solicitors who also work at Lawdit Solicitors, a law firm regulated by the Law Society.
