Certification or Collective Trade Marks?

There are many variations of trade mark applications. When applying for a trade mark you need to ensure you carefully consider your options.

Even though, a standard trade mark application is the most common option filed for, there are other options to consider that may be best for you. These include collective marks and certification marks.

Certification marks

A certification mark is a specific type of trade mark that indicates to others a level of guarantee that the goods or services provided with the trade mark attached are of a certain defined standard of quality or include a specific characteristic.

This can be useful to you if you produce or sell a specific product that holds a higher level of importance if it of a certain level of quality.

For example, if you sell clothing that is 100% cotton, you can include this in your mark as long as the mark in its complete state is still distinctiveness and not completely descriptive of the goods or services.

Collective marks

These differ from above but are also different from an ordinary mark.

A collective mark is applied to goods or services to indicate that the mark originates from members of a trade association, as opposed to the individual trader that an ordinary trade mark would indicate.

An example of this can be found when looking at the Solicitors Regulation Authority who regulate all solicitors in England and Wales to ensure they are acting appropriately. They have protected their name as a collective trade mark so that law firms can indicate that they are a member of the association.

If you are unsure which option is best for you and wish to discuss this, or would like to file a trade mark. Contact us at the Trademarkroom today.

Anna Orchard

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