Why Buying a Trademark is Essential for Your Business

Buying a trademark can be a critical step towards protecting your brand, especially in today’s competitive business environment. A trademark is a legal symbol or phrase that distinguishes a company’s products or services from others in the market. It is essential to own a trademark to protect your brand from potential infringement and establish a strong brand identity.

In this article, we will discuss the benefits of buying a trademark, the process of purchasing a trademark, and how to ensure that your purchase is successful.

Benefits of Buying a Trademark

There are many benefits of buying a trademark, some of which are:

1. Legal Protection

Purchasing a trademark provides legal protection for your brand. It gives you exclusive rights to use the trademark in connection with your products or services, which means that no one else can use the same trademark or a similar one. This legal protection can prevent competitors from copying your brand and diluting its value.

2. Brand Recognition

Buying a trademark can help create brand recognition. A strong trademark can differentiate your products or services from those of your competitors and establish your brand identity in the market. Customers are more likely to remember and trust a brand that has a unique trademark.

3. Competitive Advantage

A trademark can provide a competitive advantage. By owning a trademark, you can prevent competitors from using a similar trademark or brand name, which can help you maintain your market share.

4. Asset Value

A trademark can have significant asset value. If your brand becomes well-known and successful, your trademark can increase in value, which means that you can sell it or license it to others for a profit.

Process of Purchasing a Trademark

The process of purchasing a trademark involves several steps. These include:

1. Conduct a Trademark Search

Before purchasing a trademark, you need to conduct a trademark search to ensure that the trademark is available for purchase. A trademark search will identify any existing trademarks that are similar to yours and can help prevent potential legal issues in the future.

2. File a Trademark Application

Once you have conducted a trademark search and have confirmed that your trademark is available, you can file a trademark application. The trademark application will require you to provide information about your brand, including the trademark’s design and the goods or services it will be used to represent.

3. Wait for Examination

After filing a trademark application, you will need to wait for it to be examined by the relevant authority. The examination process can take several months, during which the authority will check for any conflicting trademarks or issues that may prevent your trademark from being registered.

4. Receive Approval

If your trademark application is approved, you will receive a trademark registration certificate. This certificate provides you with exclusive rights to use the trademark and prevents others from using it.

Ensuring a Successful Purchase

To ensure that your purchase of a trademark is successful, you should consider the following:

1. Hire a Trademark Attorney

Hiring a trademark attorney can help you navigate the complex legal requirements of purchasing a trademark. An attorney can conduct a trademark search, file a trademark application, and provide guidance throughout the process.

2. Be Specific About Your Brand

When filing a trademark application, be specific about your brand and the goods or services it will be used to represent. This will help prevent confusion with other trademarks and ensure that your trademark is approved.

3. Maintain Your Trademark

Once you have purchased a trademark, it is essential to maintain it properly. This includes monitoring the use of your trademark, taking legal action against potential infringers, and renewing your trademark registration when necessary.


Q1. How much does it cost to buy a trademark?

The cost of purchasing a trademark varies depending on the jurisdiction and the complexity of the application. In the UK, the cost of filing a trademark application ranges from £170 to £270.

Q2. How long does it take to buy a trademark?

The process of purchasing a trademark can take several months, as it involves conducting a trademark search, filing an application, waiting for examination, and receiving approval.

Q3. Can I buy a trademark for an existing brand?

No, you cannot purchase a trademark for an existing brand that is owned by another individual or company. This would be considered trademark infringement.

Q4. How long does a trademark last?

In the UK, a trademark registration lasts for ten years. After ten years, you will need to renew your trademark registration to maintain your exclusive rights to use the trademark.

Q5. What happens if my trademark application is rejected?

If your trademark application is rejected, you can appeal the decision or file a new application with amendments. It is important to work with a trademark attorney to ensure that your application meets all legal requirements.


Buying a trademark is a critical step towards protecting your brand and establishing a strong brand identity. It provides legal protection, brand recognition, competitive advantage, and asset value. The process of purchasing a trademark involves conducting a trademark search, filing a trademark application, waiting for examination, and receiving approval.

To ensure a successful purchase, it is important to hire a trademark attorney, be specific about your brand when filing the application, and maintain your trademark properly.

In summary, buying a trademark is an important investment for any business owner looking to protect their brand and establish a strong identity in the market. With the help of a trademark attorney and careful attention to detail, the process of purchasing a trademark can be successful and lead to long-term benefits for your business.

Contact us for a free consultation.

Written by Ellis Sweetenham – Senior Intellectual Property Law Consultant

After achieving a First Class LLB Law degree from Southampton Solent University in 2016, Ellis went on to complete an LPC LLM in Legal Practice in 2017 at the University of Law. Following her training, Ellis was admitted to the roll as a Solicitor in February 2019.

As part of her role as a Senior Intellectual Property Law Consultant, Ellis manages the team, and is there to advise all clients on any area of trade mark law. Ellis prides herself on her ability to act within her clients’ best interests at all times, pushing forward to assist them in ensuring their brand is fully protected. In addition to assisting Trademarkroom clients in protecting their brand, Ellis will also be on hand as part of her role as a Solicitor at sister company Lawdit Solicitors to assist with any contentious matters that may arise.

share this Article

Recent Articles

Can catchphrases be trademarked?

Belcalis Marlenis Almánzar, the American rapper famously recognised as Cardi B, attempted to trademark her iconic catchphrase “Okurrr” in the US, the application was made