3 Reasons to Register Your Business’ Trade Marks

Some trademarks are so iconic and well-known that putting a price tag on them is nearly impossible. For example, someone might willingly pay a high price to be the only company allowed to use the Coca-Cola name for fizzy drinks or the Microsoft name for computers. These brands are so valuable because they are so well-established and recognisable.

What Is a Trade Mark?

A trade mark is a unique identifier that helps distinguish your company’s products or services from your competitors. It can be a name, logo, slogan, sound, smell, shape, colour or a combination of these.

A trade mark is a valuable asset that should be protected from potential misuse by others. If someone were to use a trade mark similar to yours, it is possible that your customers could be confused. This confusion could then lead to a loss of business for you.

If someone buys goods from another company thinking they are your goods, or if you lose out on work because your competitor used your mark, that is already too much-lost business. If confusion arises, you will not just lose that one sale.

Therefore, registering your business’ trademarks is a must. Here are three reasons why you should do it:

1. A Trade Mark Is a Legally Enforceable Right

If a company uses your trade mark or something similar, consumers might think that the company is your business. This could lead to the company getting benefits or harming your business reputation. A trade mark registration would give you the right to use your trade mark in relation to your products and stop others from using it. 

For instance, Coca-Cola and Apple are two companies that have used their registrations to stop others from using their trade mark and as a result, have kept their brand and reputation.

2. A Trade Mark Is a Step-Up from Unregistered Protection 

There is no common law trade mark protection in many parts of continental Europe. This means trade mark rights are principally protected via registration, which means the first registrant gets the rights. So if you sold internationally, registration would be your only form of trade mark protection. 

In addition, even with this protection, proving ownership of common law rights is not always clear-cut. For example, a popular juice brand had to provide a hefty amount of evidence to a judge to prove ownership of its packaging.

3. A Trade Mark Functions as an Insurance Policy

Having a registered trade mark is like having an insurance policy against someone else using your mark. If you ever have to prove that you own the trade mark, having a registration certificate will make it much simpler. Without registration, taking legal action would be much more complicated and costly.

Conclusion

Registering your business trade mark is an important step in protecting your brand. It gives you the legal right to use your brand name and logo and helps you defend against infringement. The process is relatively simple and inexpensive, and it’s a good idea to do it early on in your business journey. The cost of registration is relatively low, and the peace of mind of knowing your business’s trade mark is legally protected is well worth the investment.
Here at The Trademark Room, we have been filing trade marks globally for over 15 years. We are a family-run business located in Southampton, England, with a clientele and recognition in the trade mark field spanning both national and international regions. If you need assistance with your business’ trade mark registration, we’ve got you covered! Get in touch with us today!

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