What Are the Benefits of Trademarking Your Logo?

A trademark can protect your brand identity and prevent others from using your logo without your permission. It can also help you to build up a reputation for your business and to create a strong brand image.

A trademark can also make it easier for you to take legal action against anyone who uses your logo without your permission. This can deter others from trying to copy or use your logo without your consent.

If you are thinking about trademarking your logo, then you should speak to a qualified trademark attorney. They will be able to advise you on the best way to protect your logo and to ensure that you are complying with UK trademark law.

The process for trademarking a logo is relatively straightforward, but there are a few important steps to follow to ensure your application is successful.

1. Make Sure Your Logo Is Unique

Before you apply to trademark your logo, it’s important to make sure that it is unique and not too similar to any existing trademark. You can search the UK trademark database to see if there are any similar logos already registered.

2. Choose the Right Trademark Class

There are 45 different trademark classes in the UK, and you will need to choose the one that best describes the goods or services that your logo will be used in connection with.

3. Apply for Your Trademark

You can apply for a UK trademark online via the Intellectual Property Office website. The application process is relatively straightforward, but it is important to make sure that you provide all the required information and documentation.

4. Pay the Application Fee

The current fee for trademarking a logo in the UK is £170. You can pay this online when you submit your application.

5. Wait for Your Trademark to Be Registered

Once you have submitted your application, it will be reviewed by a trademark examiner. If there are no issues with your application, your trademark will be registered, and you will be issued a certificate.

What Are the Benefits of Trademarking Your Logo

There are many benefits to trademarking your logo, including deterring others from using it without permission and helping to build brand recognition. Aside from these, here are the main benefits:

1. A Trademark Can Last Indefinitely

As the owner of a trademarked logo, you have the exclusive right to use it for as long as you want. This means that you can continue to use your logo even if it goes out of style or falls out of favour with the public.

2. A Trademark Can Be a Valuable Asset

Your trademarked logo can be a valuable asset, particularly if it is well-known and recognizable. This value can be leveraged to secure loans, licences, and other business opportunities.

3. A Trademark Can Help You Build Brand Recognition

A trademark can help you build brand recognition by associating your logo with your company or product. When people see your logo, they should instantly think of your brand. This association can be extremely valuable in the marketplace.

4. A Trademark Can Help You Enforce Your Rights

If someone uses your trademarked logo without permission, you can take legal action to stop them. This can help deter others from using your logo without permission and help to protect your investment.

5. A Trademark Can Be Used as Collateral for Loans

A trademark can be a powerful asset for a business. It can help you to build your brand and to protect your investment in your business. A trademark can also be used as collateral for loans, which can help you to get the funding you need to grow your business.


If you want to trademark your logo, there are five important steps you need to follow. Following these steps will help you protect your logo and ensure that it can be used exclusively by your business.

The Trademarkroom offers trademark services in the UK. We can help you with all aspects of your trademark registration, from searching and applying for your trademark to maintaining and enforcing your rights. Our team of experienced trademark attorneys can advise you on all aspects of your trademark registration. Let us help you register and protect your valuable brand! Contact us today to get started!

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