Trade Mark tips and tricks for SMEs

Here are practical trademark tips for SMEs (small and medium-sized enterprises) in the UK — focused on helping you protect your brand, save money, and avoid legal pitfalls:

1. Start with a Thorough Search

Before you invest in a name or logo:

• Search the UK IPO trademark register → https://trademarks.ipo.gov.uk
• Check Companies House, domain names, and social media handles.
• Look for similar names in your industry — not just identical ones.

Even similar trademarks can block your registration or cause disputes later.

2. Understand What You Can (and Can’t) Trademark

You can trademark:

• Words (brand names, product names)
• Logos
• Slogans
• Shapes, colours, or sounds (if distinctive)

You cannot trademark:

• Generic or descriptive terms (e.g., “Fresh Bread” for a bakery)
• Misleading names (e.g., “British” when your goods aren’t from the UK)
• Offensive or deceptive marks

 3. Choose the Right Classes

Trademarks are registered by “classes” that define the goods/services you cover.
For example:

• Class 25 → Clothing
• Class 35 → Retail services
• Class 41 → Education & training

Use the UK IPO’s classification search tool to select the right ones — you only get protection for the classes you apply for.

4. Budget Smartly

• UK IPO application fees start at £170 for one class, plus £50 for each extra class.
• It is recommended that you seek the assistance of trade mark specialists, such as the Trademarkroom to file an application on your behalf. There will therefore be additional legal fees payable for this assistance.

5. File Early

You don’t need to be trading yet.

• Apply as soon as you know your brand name — filing early prevents others from taking it.
• You can file as “intention to use” if the product isn’t launched yet.

6. Think Internationally (If You Plan to Export)

If you might sell outside the UK:

• Apply in the EU via the EUIPO (covers all 27 EU countries).
• Use the Madrid Protocol to extend your UK mark internationally.

7. Keep Records and Use Your Mark Properly

• Use the ™ symbol before registration and ® after registration.
• Keep records of use (ads, packaging, invoices) — helps defend against challenges.
• Don’t change your logo or spelling too much; use the registered form.

8. Monitor and Enforce

• Regularly check for new conflicting trademarks.
• Consider a watch service or set up Google Alerts for similar names.
• Act quickly if you find infringements — delay can weaken your rights.

 9. Renew on Time

• UK trademarks last 10 years, renewable indefinitely.
• Renew before expiry to avoid losing your protection.

If you need any assistance in protecting your brand around the world, do not hesitate to get in touch with the Trademarkroom team today.