Hi Trademarkroom, I am keen to import snacks into the UK to sell in shops and online. Can you advise? My brand name will be Shanghai Snackman! Can you help?

Hi Snackman! My name is Yann Tang and I am a patent attorney from Shangai and I am now a paralegal at the Trademarkroom and Lawdit Solicitors. Its a great idea and the picture in the image is one of my favourite snacks that I used to sneak home after school. You can now buy them in the UK!

1. Trademark Registration for ‘Shanghai Snackman’

• Register ‘Shanghai Snackman’ as a trademark in the UK to protect your brand name.
• Relevant classes:
  • Class 30: For snacks, including confectionery, baked goods, and processed foods.
  • Class 35: For online and retail store services.

Cost:

• £350 (no VAT for non-UK residents) if we assist with the application.
• UKIPO fees: £170 for the first class, plus £50 for each additional class.

2. Food Import Regulations

• Check Import Restrictions: Ensure the snacks comply with UK import regulations, including safety, labelling, and quality standards.
• Food Safety Standards:
  • Products must meet UK food safety regulations as outlined by the Food Standards Agency (FSA).
  • Importers are responsible for ensuring food is free from prohibited additives and contaminants.
• Health Certifications:
  • Obtain necessary certificates from your country of export, such as health and safety certificates.
  • Some foods may require specific declarations or checks at the UK border.

3. Labelling Requirements

• Labels must include:
  • Product name.
  • Ingredients list (including allergens in bold).
  • Nutritional information.
  • Weight/volume.
  • Country of origin.
  • Storage instructions.
  • Expiry date.
  • Manufacturer/importer details.
• Language: Labelling must be in English.

4. Customs and Duties

• Register for an Economic Operators Registration and Identification (EORI) number.
• Understand the tariff codes and duties applicable to your snack products.

5. Selling Online

• Comply with UK consumer laws: This includes offering clear return/refund policies and complying with distance selling regulations.
• Platforms: Consider marketplaces like Amazon UK, eBay, or your own e-commerce website.
• Website Compliance: Ensure the website has appropriate terms and conditions, privacy policy, and cookie notices.

6. Logistics and Storage

• Arrange a reliable shipping partner to handle imports.
• Consider storage solutions such as renting a warehouse or using third-party logistics providers.

7. Marketing and Distribution

• Develop a marketing strategy to target retail shops and online customers.
• Use social media and influencer collaborations to promote “Shanghai Snackman.”

Good luck and let me know how you do.

Yann@trademarkroom.com