Your trademark application maybe refused under absolute grounds if it lacks the required distinctiveness to function as a trademark.
One way to overcome this is by providing evidence, showing how and where in the UK the mark has been used before the application date, and giving details of turnover in, and amounts spent on promotion of, the goods or services.
Evidence to use:
- samples of packaging of the goods
- copies of advertisements for the goods or services and/or
- copies of your own sales brochures.
We refer to all these items as exhibits.
All the information you provide must relate to use of the mark in the UK and before the date of application.